Ligature Logos

Ligature Logo Project:

Date: 11/23/16

What is a ligature logo?

A ligature logo is when letters are tied to make a compact signature that is perfect for companies that are known mainly by their initials.

How would describe the corporate identity of ESMA in 5 words?

I would describe ESMA as modern, trendy, new, popular and relation to music.

Which logo out of the two do you feel is the strongest and why?

I feel like design 1 is the strongest because the letters share multiple ligatures. Letters E and S overlay. The letter S and M are attached at the beginning of letter M. It is going from straight to curved. The end of the letter M and beginning of letter A shared a stroke. I used a combination of colors that look good together.

If you had no requirements or restrictions how would your logo look different?

If I had no requirements or restrictions, I would add a picture to my logo.

Explain which ligature techniques you have demonstrated on each logo:

I demonstrated the technique of vertical to curve, sharing strokes and overlay.