Retail Bag Design

Retail Bag Design: Adidas

Date: 1/10/17

1. How do you believe your design relates to the corporate Identity of your company?

No because it has a bow and it’s supposed to be sporty.

2. How does your bag portray the “holiday”?

My bag portrays the holiday by simply having a “Christmas” bow on the logo.

3. Do you think that the company you designed for would really use your bag? Why or why not?

No because the company is more based on sports. It is a simple company that doesn’t go big on holidays.

4. What makes your bag Unique and Different?

The bow on the adidas logo makes my bag unique. The logo is shown as a gift.

5. Describe the process in which you took to create the bag? (From beginning to end)

First, my idea was completely different. I wanted lights on the bag, a gift on the logo and a bow on it. Once seeing it all together, it seemed too much. I came to the conclusion, simple is better. Therefore, I only put a bow on the logo, positioned it in the best way and the logo became the gift.